Chinese government plans cut-price cinema tickets
The number of Chinese cinemas has skyrocketed over the past few years and the country now boasts the third-largest annual box office returns in the world. A ticket usually costs between £3.40 and £4.10 – already some way cheaper than the price of seeing a film in the UK or US, though such a figure represents a significantly larger chunk of the average person's income than in the west.
Rising ticket prices in the US have been blamed by some commentators for the current box-office malaise there.
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